Villa Maya’s Table
Reservation App
05/09/2021
UX Analysis Team
Sharma Lead
Arvind Developer
Table of Contents
Section 1 Study Details
Section 2 Themes
Section 3 Insights & Recommendations
Study Details
Project Background
We’re creating a Villa Maya Table Reservation to attract and retain customers in
our online system. We noticed that our competitors offer dedicated mobile apps
for their customers to book tables , and they have been very successful. We
want to create a product that can compete in the market, improve sales, and
increase customer satisfaction.
Research Questions
1. How long does it take for a
user book the table using the
app?
2. Are users able to successfully
book the table for the date and
time they want ?
3. What can we learn from the
steps users took book the
table ?
4. Are there any parts of the table
booking process where users
are getting stuck?
5. Is the confirmation process
easy for the customer?
Participants
5 participants
Participants between the ages
of 18-62.
Methodology
25-30 minutes
India, remote
Unmoderated usability study)
Users were asked to book the
table using the app
Study Details
Themes
People want to modify or cancel booking
after confirmation
Supporting evidence from the usability study.
● 3 out of 5 total participants said they
wanted to modify their table booking
“"I think if there is an option to cancel or re
schedule, then that would be great".”
— Vignesh G, Regualar Visitor of Villa Maya
App
a
People wants input field for Date and Time
Supporting evidence from the usability study.
● 2 out of 5 total participants said they
wanted to enter the date and time in
additon to picker.
“"I find it difficult to select data and time ,as
there is no option to enter the date manually"
— Rajan Zakaria, Casual Customer for Villa
Maya
a
People wants multiple option for signup
Supporting evidence from the usability study.
● 2 out of 5 total participants said they
wants to use social media accounts
for signup
“"Okay, So I need to login twice for the first
time, ..I wish I could use Facebook or Google
accounts directly.”
— Santhosh, First time user
a
Insights & Recommendations
Edit Bookings Better Design Smooth Login
Users should be given the
option to cancel the
booking.
Users should be given
text filed option to enter
the date and time along
with scrolling and picker
users need to be provided
with popular signup
options like signup via
Google or Facebook.
Research insights
Recommendations
● Add an edit or cancel buttons under Bookings.
● Add input text field for both date and time along with picker
● Add Social media signup options along with email and mobile.
Thank you!
